Real Estate Video is the next big thing
According to the Pew Internet and American Life project the growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing. Fifty-seven percent of online adults have used the internet to watch or download video, and 19% do so on a typical day. Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online.
It doesn't end there, these stats from comScore will blow you away.
The March 2008 report from comScore:
- US Internet users viewed 11.5 billion videos online during March 2008, which is a 13% gain over February 2008 and over 64% gain over 12 months ago.
- 139 Million U.S. Internet users watched an AVERAGE of 83 videos per viewer during the month of March 2008.
- Just over 73% of the total United States Internet surfers viewed video online during the month of March 2008.
- Almost 85 million viewers (exactly 84.8) watched 4.3 billion videos (Yes, it says BILLION!) on YouTube, alone!
There is tremendous power and revenue generating potential in Real Estate Video. In addition to the emergence of Internet video websites, streaming video is dominating the international web and consumers are adopting the technology at an ever increasing rate.
With the popularity of devices like Apple's iPhone, your Real Estate Video has the potential to reach an even broader market in the mobile arena. Mobile media marketing has grown at a meteoric pace as companies and consumers recognize the huge potential and advantages in online video.
According to The Kelsey Group’s U.S. Local Video Forecast (2007-2012), local online video ad revenues will experience significant growth during the forecast period, increasing from US$10.9 million in 2007 to US$1.5 billion by the end of 2012, representing a compound annual growth rate (CAGR) of 167.8 percent.